UNIQLO very busy recently, before reported to 7-Eleven and cooperative distribution, then it again, and Disney to a global cooperation. Before UNIQLO has launched a Disney image ut series, but this time, their cooperation can not only launched a joint clothes.
By the end of September this year, UNIQLO will be in Shanghai the world's largest flagship store is located on the 5th floor, specially opened a layer of UNIQLOX Disney concept store. In concept store, you can buy UNIQLO and the Walt Disney Company's under Disney, marvel, star wars and Pixar brand to launch a series of new goods.
Subsequently, UNIQLO will also in the global flagship stores and large stores specialized in creating new "magic for all" area provide Disney, diffuse and Star Wars themed products.
In early 2009, UNIQLO first and Disney. In the same year launched a printed with the iconic Mickey and Minnie Mouse and other Disney classic role of UT (UNIQLO T-shirt) series thereafter UNIQLO also launched a to star wars as the theme of the UT design contest and other activities.
And now, Shanghai Disney park opened soon, Chinese and UNIQLO has become the most important overseas market. UNIQLO European markets because of storefront renovation led to the decline in net profit, and the United States market due to a slump in sales continued to depreciate sales promotion to expand the losses, the overseas market growth is mainly due to the rapid growth of the performance of the Greater China region and South Korea, and also aimed at the Chinese market Disney seem logical to a more in-depth cooperation. UNIQLO's parent company, fast retailing group chief executive officer Tadashi Yanai, recently interviewed by the media also expressed the hope that UNIQLO and the Walt Disney company cooperation further boost UNIQLO in the Chinese market sales.
In the "global cooperation, UNIQLO will not only launched previously launched the UT and fleece jacket series, will also from this fall launched and Disney LifeWear new commodity including advanced light down clothing, wave particle velvet series, flannel shirt, umbrella, plush toys,. Related to the theme include Star Wars (Star Wars), Pixar Animation Studios "Toy Story" (Toy Story) and Marvel's the Avengers, AVENGERS) and Disney's the snow romance "(frozen) etc. popular works.
Preheat activities have been carried out. This year on May 30, UNIQLO launched a special cooperation, the theme is the Disney's new Tsum Tsum concept of plush toys and ut tie-in sales, and to support the cooperation start specially produced a short films and animation. On July 13, UNIQLO announced a "Disney? Pixar animated film of friendship" as 2016 ut Design Grand Prix theme. The best design work will be income UNIQLO 2016 Summer ut series, covering men, women's and children's wear series and global UNIQLO stores and official flagship store network in the public offering.
Not only in China, UNIQLO will also appear on August 14 to 17, Disney global scale biggest fan activities -- Disney's D23 Expo. In this field is located on the California held the exhibition, UNIQLO will release the first batch of goods and cooperation, and by Disney and Pixar Animation Studios chief creative officer John? Lasseter (John Lasseter) design limited edition ut commodity. Interface news reporter will attend the fan meeting, will also be sent back to you.
To 2016 spring, UNIQLO will also in the United States Florida Buena Vista Lake (Lake Buena Vista) Disney springs springs (Disney) opened the first shop of the southeastern United States, and in the flagship store sales and Disney series products. In the view of America market, UNIQLO is also hoping to boost the sluggish performance of Disney.